CASE STUDY:
How did I attract clients in languages courses using Facebook ads?
How did I attract clients in languages courses using Facebook ads?
Client:
Online foreign languages school by Olga De Ramos.
My client's name is Olga.
Olga is a teacher with 20 years of experience in teaching English to children and adults. She has lived in China for over 15 years and teaches children online from many different countries.
Olga reached out to me with the following request:
“Recently I decided to create my own online school of foreign languages. I tried advertising via the “promote” button in the instagram, but I didn't see any results."
Work Process
1.Promote my client’s expert blog
2.Increase the number of applications for school education
I analysed the audience and competitors.
Since this is a super competitive area, it was necessary to stand out from the rest: fortunately, after meeting with Olga, we found out that her main advantages are the methods of teaching children. She has specialized teaching approaches and several completed courses on child psychology.
We decided that this would be our ace.
After analyzing the audience, I identified the main pains, desires and fears of parents - and began to actively apply them in my advertising materials.
Before attract customers to Instagram, it was necessary to finish her Instagram page:
-Visual feed
-Content plan for posts and stories
Let's get to the main thing - the advertising campaign
I started doing ad tests and looking for the best combination in visual parts, offers and audience.
I have prepared a few campaigns and more than 30 ads, some of them will be shown below:
Online foreign languages school by Olga De Ramos.
My client's name is Olga.
Olga is a teacher with 20 years of experience in teaching English to children and adults. She has lived in China for over 15 years and teaches children online from many different countries.
Olga reached out to me with the following request:
“Recently I decided to create my own online school of foreign languages. I tried advertising via the “promote” button in the instagram, but I didn't see any results."
Work Process
1.Promote my client’s expert blog
2.Increase the number of applications for school education
I analysed the audience and competitors.
Since this is a super competitive area, it was necessary to stand out from the rest: fortunately, after meeting with Olga, we found out that her main advantages are the methods of teaching children. She has specialized teaching approaches and several completed courses on child psychology.
We decided that this would be our ace.
After analyzing the audience, I identified the main pains, desires and fears of parents - and began to actively apply them in my advertising materials.
Before attract customers to Instagram, it was necessary to finish her Instagram page:
-Visual feed
-Content plan for posts and stories
Let's get to the main thing - the advertising campaign
I started doing ad tests and looking for the best combination in visual parts, offers and audience.
I have prepared a few campaigns and more than 30 ads, some of them will be shown below:
Quick reminder: Olga is living China, so the price is in Chinese yuan
Cost per click (potential client) - on average came out 2.03CNY = 0.31 $
The quality of leads was not good enough (was quite difficult to convert them in payment) and the price per client was high in my opinion.
We continued to optimise and improve the campaign.
I decided to go through the selling article:
I wrote a long text, added all the benefits and a call to action - sign up for a trial lesson.
Results of campaigns:
The quality of leads was not good enough (was quite difficult to convert them in payment) and the price per client was high in my opinion.
We continued to optimise and improve the campaign.
I decided to go through the selling article:
I wrote a long text, added all the benefits and a call to action - sign up for a trial lesson.
Results of campaigns:
After analyzing advertising campaigns and creatives, I turned off the campaigns that were not producing results and increased the budget for campaigns that produced better results.
Results of ads?
- 0.06$ cost per click (0.40 CNY)
- 259 potential customers
- 14 of them signed up for a trial lesson
- 4 consumers
- Formed a content plan for a month for posts and stories
ROI (the return on investment) was 2300%
Get in touch with me if you are looking for a free consultation or for me to take on your marketing projects to increase your digital presence and sales!
Results of ads?
- 0.06$ cost per click (0.40 CNY)
- 259 potential customers
- 14 of them signed up for a trial lesson
- 4 consumers
- Formed a content plan for a month for posts and stories
ROI (the return on investment) was 2300%
Get in touch with me if you are looking for a free consultation or for me to take on your marketing projects to increase your digital presence and sales!
